KNOW FEAR® · Coach Tony Blauer
Everyone feels fear.
Almost nobody was taught how to use it.
Maybe fear is not the enemy. Maybe fear is energy. Maybe fear is information.
This program is the result of 40 years of research, coaching, training, and mentoring everyone from Tier One operators and world-class athletes to parents, entrepreneurs, and people who were simply stuck in their own heads — distilled into 90 minutes. Make fear your friend. Turn it into fuel.
For parents, guardians & coaches
If your kid hesitates, procrastinates, or struggles with fear, social anxiety, or self-doubt, there is a version of this built for you.
Read the parents page and sign up here →
The mission
Change your relationship with fear, and you change lives.
Yours. Your kids. Your family. Your friends. Your team.
Make fear your friend.
Start here
The KNOW FEAR® system overview, in 6 minutes.
Who this is for
Different arenas. Identical problem: the fear spike.
Athletes
On game day you cannot suddenly become a different athlete. Movement is mental. Manage the fear spike and you get access to flow state — which is where your real talent lives.
Parents
We do not teach our kids how to manage fear. Learning how will change their life.
Read the description for parents and guardians →Entrepreneurs
Entrepreneurs procrastinate. Business loves speed, and fear keeps you stuck in the fear spike and the fear loop. Learn to navigate it and you make faster, smarter decisions.
First Responders & Military
Tactical fitness, SOPs, rules of engagement — all of it is drilled into you. The one area always missing is how to manage the sudden fear spike. Violence loves speed. Improving your mind speed is the way out.
Coaches & Teachers
Your job is to inspire performance and help your students believe in themselves. Public speaking, hesitation on the field, social anxiety — all of it improves when you know how to coach through the psychology of fear.
The Rest Of Us
If we did not address you in any of the categories above, understand this.
The ability to manage fear is arguably the single most important skill you could possess.
The mechanism
The real danger is not the fear spike.
Fear will be there. You either manage it or mismanage it.
Fear spike
always arrives uninvited. Nobody wakes up and says, “I hope something scares the hell out of me today.”
Doubt
immediately follows the fear spike.
Hesitation
predictably follows doubt — and it is almost impossible to stop.
Procrastination
is where the problem really starts, because time is the only resource we can never get back.
Sorry folks, there is no positive spin on procrastination. It means you must do something and you are not. The only way out is to understand the psychology of fear and ignore the biology and physiology of fear.
Fear is not the enemy. Fear is energy. Fear is just information. When you learn to turn fear into fuel it converts to courage. Fear and courage need each other.
You cannot be brave.
If you are not afraid.
Fear is the primary ingredient of courage.
— Coach Tony Blauer · KNOW FEAR® protocol
In their own words
Coaches, teams, parents, professionals.
Twenty years of losing, ended in one session
“Last night, for the first time ever, the high school I coach at beat a team they have never beaten in the 20 years of sports at our school. Not only did they beat them, they did it in 3 sets. They put the past behind them, walked through the challenge door and beat their opponents. Understanding and training them to KNOW FEAR was the difference.”
A lifelong fear of heights, befriended
“I have been afraid of heights my whole life. Your work taught me to stop fighting that feeling and start reading it. I did not become fearless — I became friends with it, and then I did the thing anyway.”
Ten years later, still working
“I can’t even begin to tell you how much of an impact your material had on my kids, filtered in an age appropriate way through me. My daughter has been growing in self-confidence, traveling the world, and while staying safe has utter fearlessness in confronting challenges. My son pushed his way to completing his eagle scout and came through outward-bound programs designed to stretch him with flying colors.”
First failure of her life, turned around
“We went through the Cycle of Behavior® and she determined herself what she should do to get around the emotional and the mental. She passed her exam with flying colours last week because we approached the situation with your system.”
What you get
Ninety minutes. Then it is yours for good.
01
Fear As Signal Vs. Fear As Story
How to tell real information from a rerun your brain has played a hundred times.
02
The Cycle of Behavior®
The model that maps what fear does to your thinking, your emotion and your action — and where to interrupt it.
03
The Fear Of Fear
The most common opponent nobody names: the anxiety about the anxiety. Where it comes from and how to shrink it.
04
The Language Of Fear
Fear you can name is fear you can coach — in yourself, and out loud with someone you love.
05
Doing Things Scared
You cannot be brave if you are not afraid. This is the practice of turning fear into fuel.
06
Yours To Keep, And To Return To
Some need it once. Some run it back before the game, the pitch, the surgery, the conversation. As often as it takes.
Who is teaching this
Four decades studying the one opponent everybody shares.
I have taught fear management to police, Tier One military units, professional fighters, Olympic-level athletes, corporate teams, abuse survivors and ten-year-olds.
Every one of them feels fear. The difference is whether they can read it.
Coach Tony Blauer
Founder, Blauer Tactical Systems · est. 1985
“Fear is contagious. So is courage.” — Coach Tony Blauer
The offer
90 minutes to learn it. Yours for every hard moment after.
Some people go through it once and it lands. Some run it back before every fight, every pitch, every hard conversation. There is no right number. It is yours, so you use it as often as you need it.
$199
$99
One time, not a subscription
- The full 90-minute KNOW FEAR® digital audiovisual presentation
- The Cycle of Behavior® breakdown
- Yours for good — run it back as often as it takes, no re-buying
“Easily the best $100 I ever spent.”